Privacy Policy

Updated August 23, 2023

This Privacy Policy describes how we collect, use and share personal data from people who use or are connected to Leia.lá, Chama.lá, Veja.lá and other services associated with the Cattive brand. It also covers those who show interest in the services offered by Leia.lá or to whom we wish to promote our services. This Privacy Policy provides information about your rights as a data subject and how to contact us if you have any questions.

This Privacy Policy does not apply to the practices of other companies that are not owned or controlled by Cattive, including third-party websites, services and applications (“Third-Party Services”) that you can access through Leia.lá. We encourage you to review the privacy policies of these third-party services that you access or use. Please note that we cannot take responsibility for the content or privacy policies of Third Party Services, and any third party policies linked to this Privacy Policy are provided strictly for informational purposes.

Please note that our privacy practices are subject to applicable laws in the regions in which we operate. Accordingly, additional region-specific terms may only apply to individuals in those locations or as required by applicable laws.


Contact information

This Privacy Policy describes the policies and procedures of CATTIVE SERVICES OF INFORMATION NA INTERNET LTDA, located at Avenida Marcos Penteado de Ulhôa Rodrigues, nº 939, 8th floor, Torre I, Edifício Jacaranda, Tamboré, CEP 06460-040, Barueri/SP, Brasil (“Captive”), collects, uses, stores, shares and protects the personal information of users (“you” or “your”) when accessing and using the Leia.lá website and its aggregate brands, Chama.lá and Veja. there (“Our Services”).

If you have any questions or concerns regarding privacy when using Leia.lá services and wish to exercise your rights, such as objecting to processing or removing your personal data, please send us a message at our contact page. We will make every effort to resolve your concerns. 

Leia.lá group services

Leia.lá services

Leia.lá collects personal data about you from the following sources, as described in this Privacy Policy, when you (i) register on the Site and Services, through your user account on Leia.lá, including registration through from a third-party service (your “Account”); (ii) use the Services; or (iii) views or interacts with a Leia.lá link, QR Code, link in bio or other Leia.lá product (our links or one of our branded domains) on a third-party website. We collect the following types of information from you, some of which may be considered personal data under applicable law:

When you register for a Leia.lá account

When you create an account, we collect your personal data such as name, telephone number, company name, email address, telephone number and login information. If you create an account using your login information from a third-party account, such as Google, we will access and collect the personal data about you that the third-party account provides (which is based on your privacy settings with the third-party account), so that you can log in to your account with us. We use your contact information to send you information about our Services and to communicate with you about your Account, your activities on our Site, Services and policy changes.

We may receive a confirmation when you open an email from us. We use this confirmation to improve our customer service.

Some features of the Services allow registered users to provide their own content to the Services, such as written URL descriptions, comments, and images. Unless you request the deletion of your personal data as described in this Privacy Policy, all content submitted by you to the Services may be retained by Leia.lá, even after you close your Account and may continue to be shared by third parties, as described in this Privacy Policy.

When you create a Leia.lá link, QR code or link in bio (collectively “Leia.lá Products”)

A feature of the Services is the ability to create shortened uniform resource locators (URLs), QR codes that link to a URL, or a link in the bio that links to a URL (“Read.there Products”). When you create a shortened link, QR code, link in bio, or other Leia.lá product, Leia.lá collects and stores both the original URL and any shortened URLs, and if you are logged into your account, we will associate that information with yours. account. Leia.lá also collects and stores your IP address, your geolocation data (which we derive from your IP address), the time and date you shortened the original URL and/or created the Leia.lá Product, and if you share a Leia.lá Product on a social media platform, the name of the platform.

When you interact with a Leia.lá product

Leia.lá automatically collects personal data about the interaction (such as clicks or views) with each Leia.lá Product created through the Services (our links or one of our branded domains) on a third-party website. This information includes, but is not limited to: (i) the IP address and the location derived from the IP address; (ii) information about activities on the Internet or other electronic networks, such as reference websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system and language; and (v) cookies, as described in our cookie policy, and mobile advertising identifiers. As described in this Privacy Policy, we use this personal data to provide the Services, to understand and analyze how our Services are used and to identify trends, and to detect, deter and prevent malicious, fraudulent or illegal activity.

Use on multiple devices

We use the information we collect to make inferences that a unique individual created or interacted with Leia.lá links, QR codes or links in Bio across different devices so that we can detect, stop and prevent malicious, fraudulent or illegal activities and analyze how users use our services.

Other uses

We may also use personal data to pursue legitimate interests, such as direct marketing, research (including marketing research), network and information security, preventing fraudulent, malicious and illegal activities, or any other purpose as disclosed to you at the time. you provide personal data or we will contact you for the first time.

Information we share

The Services are designed to help you share information with others. The following categories of personal data generated through the use of the Services are shared publicly, within Leia.lá and with the following categories of third parties for the commercial purposes described below.

  • Leia.lá Group companies – Personal data related to your account and possible subscriptions to Leia.lá services will be shared within Leia.lá to be used for our joint purposes.
  • Leia.lá products that you create – Much of your activity on and through the Services is public by default. When you create a Leia.lá Product, the original URLs you shortened and the corresponding Leia.lá Product become publicly available.
  • Account information – We may share your email address and account information with associated organizations.
  • Customer support – We use several tools to provide customer support.
  • Single sign-on – For some services, we allow users to choose to use single sign-on services.
  • Tax and Legal – Your personal data may be transferred to third parties for tax and legal reasons.
  • Trust and security compliance – We may share certain Leia.lá links, QR codes, link in bio and/or related URLs to help detect, prevent and prevent malicious, fraudulent or illegal activity.
  • With your consent – We will share information about you when you direct or otherwise direct us to do so.

The legal basis for processing customer data for the Services and related communications is that the processing is necessary to perform the requested service and manage the customer relationship in accordance with the Leia.lá Terms of Service. The legal basis for other communications, such as marketing, is our legitimate interests in promoting sales and increasing awareness of the Leia.lá Services and to communicate with our interest groups. When such communications require consent, such as when we wish to promote our Services via email to a new individual customer, the legal basis is your consent. The legal basis for improving, monitoring and analyzing the Services, and for preventing malicious, fraudulent or illegal activity, is our legitimate interests in ensuring the security and legality of our Services.

This personal data is used to authenticate users, allowing access to Leia.lá Services, to identify users and provide customer support, store events and record information about your use of the Services for audit purposes in the event of a security or other incident. They are also used to maintain support records, promote sales, increase awareness of Leia.lá Services, improve services and products and prevent malicious, fraudulent or illegal activities. Data is removed upon request, except data stored in application logs and audit trails, which is deleted per our standard data management cycle. We retain personal data as described in this Privacy Policy for as long as you use our Services or as necessary for the purposes for which it was collected, resolve disputes, establish legal defenses, conduct audits, comply with applicable legal obligations, and other legitimate business purposes. Aggregated data sets, which do not contain personal data, are stored indefinitely for business analysis. Personal data is deleted or anonymized in our systems upon request from the data subject or the client it represents, or if detected as irrelevant in our system maintenance, or after 3 years from the last contact with the data subject, whichever occurs first. .

Contracts, orders and invoicing

For individuals who act as our contacts at customers, suppliers, partners or other entities with whom we do or intend to do business, we process the following information:

  • Basic data: name, position, company name, place of work and contacts.
  • Comercial relations.
  • Communications.

This information may come directly from the contact or from colleagues, employees and other partners or customers. We use this data to discuss business, explore opportunities, send notifications about our services, contract, invoice and make payments. This management is based on our legitimate interest in fulfilling agreements, maintaining relationships and conducting our business. Furthermore, billing data is used for accounting and reporting, based on legal obligations.

Accesses and interactions on the website

When you browse Leia.lá websites, we automatically record information such as:

  • Browser type and version.
  • Operational system.
  • Your internet provider.
  • Your IP address.
  • Date and time of your visit.
  • Origin of access and pages visited on our website.

This data, stored in specific records, helps us ensure the proper functioning and security of the website. We do not use them for marketing purposes.

If you subscribe to our newsletter or interact with us in any way, we may add your contact to our list. We assume that anyone who contacts us is representing a company and not an individual. If you wish, we can delete your data if it is no longer relevant or out of date.

Please note that, when interacting with us through social networks, Leia.lá has no control over the processing of your data on these platforms. Please see their privacy policies for more details. Here are some links for your convenience:

We use technologies such as cookies to improve your experience on Leia.lá. The data collected may vary depending on the type of cookie. We only activate non-essential cookies with your permission.

For more details on the use of cookies, see our Cookies Policy.

News, events and promotions

When subscribing to our newsletters or other content (such as blogs and articles available on the Leia.lá website), we will use the information provided to send you the desired content. This processing is based on your consent and our responsibility to provide the requested content. The data provided may be maintained and shared as described below.

To promote our services, we use:

  • Basic information (name and email).
  • Business details.
  • Commercial relationships with our customers and partners.
  • Your interest in our products and services.
  • Communications and events.
  • Marketing preferences.

We obtain this information directly from you (when you interact with us, register for events, request demonstrations or other interactions) and from our partners. With your consent, this data may be combined with information from your online activities on the Leia.lá website. For more details on how we use cookies, please see our Cookies Policy.

We use this data to identify potential customers, target our marketing activities, provide updates, announce new content, invite to Leia.lá events and promote our products across different channels, such as email and social media.

With your consent, this information helps us reach our current and potential customers. Remember that you can opt out of receiving our newsletters at any time by using the options available (such as the “unsubscribe” link in our emails) or via contacting directly.

Data saved for marketing purposes will be deleted if you request it, if it is out of date or is no longer relevant to our services.

Data sharing and joint processing within the Leia.lá group

Please note that if you have an account on Leia.lá and/or use Leia.lá, or services managed by other Cattive entities, the personal data collected by us will be combined with the personal data collected in connection with these other services. The sharing and combination of personal data is based on Leia.lá's legitimate interests in finding synergies generated by performance, planning and business development at the group level and in promoting sales through sales of complementary products of group companies . The sites have combined their customer support services to provide more effective global customer support. 

Children's privacy

We do not collect personal data from children. If we become aware that we have collected personal data from a child under the age of 13 (or older as required by applicable law), we will take steps to delete such information from our systems as quickly as possible. If you believe that we may have any personal data from or about a child under 13, contact us.

Changes to our privacy policy

We reserve the right to make changes to this Privacy Policy at any time. If we make significant changes to the way we collect or use information, we will let you know by posting an announcement on Leia.lá or sending an email and indicate when these changes will take effect. You agree to any changes to the Privacy Policy when using Leia.lá after these changes come into effect.

Contact us

If you have any questions about this Privacy Policy, contact us.

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